Referral Agreement
with Hogan Lovells
in Russia
All Industries
FMCG, RETAIL AND TRADE

LEVEL Legal Services provides clients with a full range of legal services in the FMCG, retail and food industry in Russia, including industry regulation, antitrust, transactional issues arising both in the course of M&A transactions and large-scale intra-group reorganizations, as well as intellectual property issues and representation in courts.

NO. 1 IN RETAIL, TRADE AND FMCG
"Право-300" 2023

№1 in the Retail, FMCG, Catering category

Kommersant 2023

№1 in the nomination "Retail and Trade, FMCG: advising industry leaders"

Kommersant 2023

№1 in the category "Manufacturing and Industry: Advising Industry Leaders"

Pravo-300 2022

№1 in the Retail, FMCG, Catering category

Our team's retail expertise dates back to 2006, when we supported the largest merger in the retail market at that time between Pyaterochka and Perekrestok Groups, and continued to support X5 Retail Group in connection with the acquisition of Carousel hypermarkets, Paterson supermarkets, Kopeika discounters, and more.

Due to our accumulated years of experience in the FMCG and retail sector, LEVEL Legal Services has established a commercial practice, which includes corporate lawyers with some of the most extensive experience that can be found and a specilized-focus in retail, commercial and contract law.

INDUSTRY KNOWLEDGE AND UNDERSTANDING OF BUSINESS SPECIFICS IN BOTH FMCG AND FINTECH INDUSTRIES

We represent the interests of our clients in the most significant projects that can be found in the retail sector, FMCG and development of fintech and food-tech platforms. Our team has experience of successful cooperation with major market players such as Magnit PJSC, X5 Group, McDonald's, Mars Inc., Burger Rus LLC, AliExpress, Alibaba Group, Amazon, Sberbank PJSC, Banco Santander, Elbrus Capital and others.

CLIENTS AND PROJECTS
X5 Retail Group
Advised X5 Retail Group on: the USD 1.65 billion acquisition of the Kopeika retail chain, the largest acquisition in the history of the Russian retail market, in connection with the USD 2.5 billion merger of the two largest Russian retail chains – Pyaterochka and Perekrestok; the acquisition of the Carousel hypermarket chain for USD 940 million and the acquisition of 100% of the business and assets of the Paterson supermarket chain for USD 189.5 million; and a number of the largest retail acquisitions in Russia, including the acquisition of real estate assets owned by Mosoblpharmatsiya from A5 Pharmacy Group
A GLOBAL CHAIN OF FAST-FOOD RESTAURANTS
Successfully represented the client in a trademark legal protection case and on intellectual property protection on an ongoing basis
MAGNIT
Advised Magnit PJSC on the acquisition of the Dixy supermarket chain for $1.3 billion
AliЕxpress
Advised AliExpress on regulatory requirements in connection with the launch of new product lines on the site
A GLOBAL CHAIN OF FAST-FOOD RESTAURANTS
Advised a client, who owns the world's largest fast-food restaurant chain and operates under a franchise system, on launching a new product in Russia, namely, analysing samples of new product packaging and commenting to mitigate risks
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